Tell Your Community
That You're Full of JOOI
Marketing
It's selling your Club and what it does to the community and to potential members. This page is where you can get marketing tips and download radio public service announcements and logos. Everything you'll need to upgrade your Club's marketing plan is in one place.
Why Publicize JOOI Events?
- “What’s the benefit of trying to get something in the newspaper?”
“The media cover what they want.”
“We know we do quality work; why should we brag about it?”
These are a few of the responses Members often have when they find themselves faced with the task of “alerting the media” to a JOOI activity. And these reactions can be understandable if you’ve tried to publicize an event. But it is important to communicate the good work your Club is doing.
Here are a few reasons why:
- By letting the media know the kind of work your Club does, you can let your community actually see how overall JOOI goals are translated into action.
- Through repeated listings in community calendars and post-event photos of Club activities, your Club can increase its local profile, which can lead to different charitable involvement and potential partnerships with area businesses.
- Finally, don’t forget that marketing efforts can also benefit your Club internally. Nothing inspires a JOOI Member more than to hear friends and classmates talking about the latest JOOI activity. Think how your Club Members would react if they were recognized for putting together a successful event!
Ten Marketing Ideas for Your Community
- Newspapers. The best way to secure media coverage is through press releases to your local newspapers. Newspapers allow you to communicate more information than do radio and TV stations.
- Radio PSAs. Optimist International has public service announcements (PSAs) available that you can give to local radio stations. These PSAs cover general information about what JOOI Clubs do.
- Cable TV. If your community has a local cable television company, contact them about putting your message on their local access channel.
- Libraries. Give extra copies of The Torch to your local library. Attach a card or sticker with contact information for your Club.
- “Welcome” kits. Many communities have “welcome kits” that are given to all new residents. These kits contain promotional material from local businesses and organizations. See if you can get a flyer about your Club in there, too. New residents may want to know what the local community can offer their children!
- Colleges. Many colleges and universities have internal cable TV and radio stations, and internal publications that reach students, staff and faculty. Spread the JOOI!
- Community Events. Participate in local parades, fairs, sports tournaments and holiday celebrations. Wear your JOOI pin or Just Ask sticker, display your banner and give handouts at a booth.
- Official Proclamations. Local, state and even federal officials will many times issue a proclamation for a special event or anniversary.
- Billboards. Billboard companies must frequently carry messages by not-for-profit organizations as a public service. You will have to pay for printing the billboard message, but the cost of displaying the sign is free.
- Club Business Cards. Print up special JOOI Club business cards with your meeting time and place, and a contact name and number. Distribute them to friends and classmates.
Radio Public Service Announcements
Use the JOOI radio public service announcements (PSAs) to market your club. These professionally produced spot announcements talk about what JOOI Clubs do for the community. Some of the PSAs are designed so that your local radio station can add a message about your club.
You can listen to PSAs by clicking on one of the links below, and you can even download the spots in the MP3 format that allows you to e-mail them to a radio station.
By taking the PSAs to local stations you'll have an opportunity to speak directly with the person who might be able to provide you with even more publicity and marketing opportunities in the future.
Low Quality MP3 (size in bytes) - Download these low quality versions to hear what the PSAs sound like. Do not send these to radio stations; use the high quality MP3 version.
| (136,383) | "Junior Optimist Clubs" | :30 |
| (137,637) | "Octagon Clubs" | :30 |
High Quality MP3 (size in bytes) - Send these to radio stations
| (543,479) | "Junior Optimist Clubs" | :30 |
| (548,483) | "Octagon Clubs" | :30 |
JOOI Logos
Official JOOI logos are available for download in both high-resolution and low-resolution formats. Simply click on the logo you desire. A new window will appear with the logo in it. Right-click on the logo and choose the "Save As" option. You can then save the file on your computer.
High-resolution files are required for offset printing and/or silk screening. However, these files are larger and take additional time to download. Low-resolution files are perfect for web or e-mail uses, particularly for newsletters and websites. They download quicker.
| JOOI Logo | high-resolution | low-resolution |
| JOOI Logo (black and white) | high-resolution | low-resolution |